1. Cashcows: It can be any product or a business of a company that is generating an enormous amount of revenue than other products or businesses. It generates a steady return on profits, which can be used to finance the development of other products or business ventures. For example, for Nestle, Maggi can be a cash cow.
2. Marketing Blitz: Let's understand it by an example. Suppose a company launches a product and for the same, they are marketing about the product very aggressively, then it is called a marketing blitz. They put concentrated effort to promote a product or service through a variety of marketing channels over a short period of time. For example, an awareness program for covid-19 by the government of India
3. Yuppies: It is a customer segment where individuals do jobs, leaves good life, and make their own decision on buying. In another word, they are financially successful individuals in their 20s and 30s who lived and worked in urban areas. Yuppies were often characterized as being highly motivated, career-focused, and materialistic, and were seen as driving the consumer culture of the time. They were known for their high disposable incomes and tended to spend money on luxury goods and experiences. For example, individuals doing white color jobs.
4. Henry's: In this category of customers or individuals have high income, and they love to spend on luxury items but they are not rich though. A large amount of income goes to their cost of living.
5. Panks: Pank is defined as "Professional aunts with NO kids". This category of professionals are bachelors having no kids but who love to spend on their cousins and nephews.
6. Cutting-edge technology: Cutting-edge technology refers to the most advanced and innovative technology currently available. This can include new developments in fields such as artificial intelligence, big data, quantum computing, 5G, blockchain, and more. Cutting-edge technology is often characterized by its ability to solve complex problems, increase efficiency, and drive new breakthroughs in various industries. These technologies are considered to be at the forefront of their field and are often the most advanced and innovative when compared to existing technologies. For example, suppose there is an XYZ company and its competitor is ABC, and ABC is using the latest technologies than XYZ is using, then it can be said that ABC has cutting-edge technology.
7. A/B testing: A method used to compare two versions of a marketing campaign or website to determine which one performs better.
8. Branding: The process of creating and maintaining a consistent image and reputation for a company or product.
9. Click-through rate (CTR): A metric used to measure the success of an online advertising campaign is calculated by dividing the number of clicks on an ad by the number of times it was viewed.
10. Conversion rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
11. KPI (Key Performance Indicator): A metric used to measure the success of a marketing campaign, such as website traffic or social media engagement.
In conclusion, Marketing Jargon is a set of specialized language and terminology used in the field of marketing, it can be confusing but it is important for professionals to understand and use it to effectively communicate with colleagues and clients, and also to explain these terms in plain language for those who are not familiar with the industry.
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